“In The Era of Open Innovation”, Leadbeater defines innovation as a collaborative creativity that is cumulative and interactive. According to Leadbeater Innovation does not necessarily come from special people in special places thinking about special ideas and this is quite interesting because I thought innovation requires something out of normal like all expertise in subject working in fully equipped lab on the ideas that they think will benefit people, but after seeing the video, I now see that it’s not the expertise but the necessity or thinking differently brings out the innovation. I think Innovation is something that changes with time and adapts the new demands that arise from consumers due to advancement in technology or for convenience.
