American Red Cross Case Studies

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donated it? Would it not be wise to hold the blood and sell and distribute it all over the region like Red Cross did? However, though one may not recognize that CBCC was very mature and critical in deciding to deal with the blood in the manner above, they were. CBCC had a competitive advantage, the ability to establish loyal customers since the blood donated stayed in the community to help donor’s families, friends and neighbours, as well as geographical advantage, by being locally placed in the community. By returning the donated blood into the community that donated it, ensured that a community helped solve their own problem communally. This would also, help encourage a lot of people in other communities to donate blood in order to save their …show more content…
The Red Cross served in both World War 1 and 2 and decided to enter into the blood program after the second war. Throughout the years, Red Cross has grown to supply almost half of the blood and blood products required by the Americans. This is not all, as the Red Cross is engaged in biomedical research and banks and distributes human tissues. Despite its huge involvement in solving societal problems in a number of ways, Red Cross has faced some major problems especially in the blood program department. Safety issues in the American Red Cross blood program have been a concern since 1993 with the court getting involved and issuing “a court-supervised consent decree”. The American Red Cross had to make some changes in its overall training programs, how their managed records, the computer systems used, the problem reporting policies incorporated as well as their adverse reactions. Various issues were noted as regarding the blood program from the American Red …show more content…
This not only discouraged first time donors from ever donating again but also put a question across the country which may never have been asked. Though the blood collection in 2001 was in response to a national calamity, why is it that a lot of pints of blood were discarded whereas blood supply in the country was always an issue? Is it possible that Red Cross was not entirely effective in its blood program as it wanted people to believe? Anyway, all these named challenges and scandals are probably the contributor to Red Cross’ inefficiency in blood

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