White Shark Media Executive Summary

Improved Essays
White Shark Media's expertise in digital advertising, especially pay-per-click (PPC) advertising, is extensive in both Google AdWords and Bing Ads. To prove their abilities, the company offers business owners a free live evaluation of their existing AdWords account by one of their digital media advisors. Using Bria, a conference platform, the advisor explains what White Shark Media would do differently, while the business owner follows each step.

For business owners operating small, local businesses, White Shark Media tailors their traditional AdWords management service to include keywords that will attract leads in their client's community. In addition, the firm tracks phone calls and contact form submissions and offers campaigns that include Google Mobile Ads with directions and click-to-call options. All local campaigns offer competitor analysis, hand written copy and monthly optimization.
…show more content…
By using a certified AdWords professional with experience in handling e-commerce campaigns, client's campaigns are optimized to provide the highest return on their investment, as opposed to a high-click-through rate.

White Shark Media's process is simple; after an evaluation, a digital media advisor will assist new clients with selecting a flat fee PPC plan, which includes Small Business, Essential, Pro and Platinum options. The Small Business option has the lowest budget requirement per month at $500. Each option includes easy-to-understand reporting options, so clients understand how their campaign is performing.

Launched in 2011, White Shark Media's rapid growth is a testament to the service that they

Related Documents

  • Improved Essays

    Ampush Application Essay

    • 459 Words
    • 2 Pages

    When I first learned of Ampush, I was immediately taken by your mission to cater an individual advertising experience for each one of your company partners rather than trying to find a one-size-fits-all strategy for every single project. Ampush’s focus on instead developing strategies that target the individual needs of each project resonates strongly with my experiences in the arts at Williams. With each theatrical production I worked on, I was encouraged to analyze and understand the show…

    • 459 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    I have more than seventeen years’ experienced with expertise in journalism, advertising, online marketing, public relations and mass communication. My professional experiences exposed me in the field of advertising like television, radio, print, email and outdoor advertisements. I have a strong working information of keywords, online advertising and social media. Working in the field of media has already established excellent working relationships to the member of the press and increased great interpersonal communications skills. I have worked out a lot of business and advertising projects with multiple media representatives. I analyzed impacts of an advertising campaign for future projects.…

    • 375 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    focused tech startups. The creators of the adeadeptian.com website created this piece of work, in order to…

    • 305 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    approach, which will possibly not reach as many people as an ad on a major national television…

    • 1176 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Great White Sharks

    • 276 Words
    • 2 Pages

    I picked the aquatic biome; home to the predator that can smell one drop of blood 3 miles away, the predator that can sense the tiniest bit of blood in 25 gallons of water. The second biggest predatory fish in the ocean after the Killer Whale. The Great White Shark might be one of the most feared animals in the ocean and the world.…

    • 276 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Social media is very crucial especially with the younger generation. For any reason if my client is not of that certain age group people tend to shop with names they recognize so if they become aware of them and constantly hearing about them they may choose them. For example, I know the John Moore and ABC Pest commercial so when I had a plumbing problem I called them because I felt they were the best and I did the same for ABC…

    • 549 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Most of Capital One’s advertisements are on TV and they feature celebrities. Their use of celebrities is what makes Capital One’s ads effective. When celebrities take time from their busy schedules to make commercials, people pay attention. Therefore, 60% of Capital One’s most effective ads are TV ads. Surprisingly though, Capital One’s print ads have also left its mark on consumers. Capital One’s highest scoring Venture Card ad is Print, reinforcing that TV is not the be-all and end-all in advertising. What’s more, while both ads are successful and above average, the print ad had better Call-to-Action and Reputation metrics than the TV ad did. The TV version had slightly higher Awareness and Messaging, but neither KPI represents a statistically significant…

    • 808 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Swot Analysis Of Cango

    • 997 Words
    • 4 Pages

    the Project B Management Consulting team sees an opportunity to widen Cango’s advertising scope and capture these shoppers. The shoppers consist of females with higher levels of education that generate a greater salary. This strategy supports Cango’s targeted customers as being a majority of Generation Xers and Generation Yers.…

    • 997 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Great White Sharks

    • 645 Words
    • 3 Pages

    The Great White Shark is the biggest shark that is known to be alive today. The average Great White can live up to 70 years old or more. Most Great Whites mature around the age of 15. Great White Sharks have a grey body on the tp yet on the bottom it is white for camouflage, they are grey on the top because it helps blend them into the water so that predators and prey can't see them, this is the same reason that they have a white belly. The Great White Shark has a snout, black eyes (They are very light sensitive so the black helps protect them), nostril, mouth, 5 gills, pectoral fin, pelvic fin, anal fin, caudal fin, first dorsal fin, second dorsal fin, and razor sharp teeth (Great Whites can't chew so they just have to rip off what they can.)…

    • 645 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Other forms of conventional marketing include television commercials, business radio spots advertising, and others (Higuera, 2011). This form of advertising typically resonates among people over 30 years’ old. While modern marketing tools poses substantial benefits and has the capability of expanding an organisation's customer base, totally supplementing conventional advertising with the most recent methods can prove risky (Higuera, 2011). This is because, the traditional approach toward advertising has a high rate of success and a proven track record (Higuera, 2011). Digital advertising is subject to shoppers having access to online mediums and savvy enough to use the world-wide web; with traditional marketing, all can appreciate the messages of the applicable company (Higuera,…

    • 1427 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Marketing a good or service is dramatically influenced by how the good or product is advertised to the public. With the advancement of technology the methods and mediums in which consumers are targeted are advancing exponentially (Donohue). Advertisements are the way producers promote their product through a medium. From tracking browser usage with cookies, an intangible tracker placed by websites, to correlating advertisements to a source of media each advertisement is made like a tailored suit for each consumer. These advertisements that come directly from a producer to a consumer are called Direct to Consumer Advertisements, DTC’s or DTCA’s. These advertisements can be beneficial by informing the public in some areas of business but can…

    • 1764 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Emma Hall Summary

    • 307 Words
    • 2 Pages

    In Emma Hall’s article, she discusses the importance of diverse marketing groups coming together to form a coalition of better online ads to meet consumer’s needs. Since the rise of ad blocking is coming more prevalent in the internet world, programs such as Adblock Plus are in the process of selling creative ads to allow consumers the benefits of receiving ads that meet their expectation and avoid ads that do not acquire their interest. For example, I used to work in inside sales at a local newspaper agency where I sold both print and digital advertisement to customers. Our company used a third party marketing group to create quality ads for our customers and digital ads were used to drive more people into businesses via digital marketing.…

    • 307 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Technology has given marketers a better way to reach their intended audiences. Not only is the method of reaching the audience better but they are able to target the exact audience they are looking for. Impression based targeting has made this possible. Advertisers specify to companies – describe the companies that do this – the criteria describing the person they wish ot reach online and then bid in real time for the opportunities to reach them (text book).…

    • 468 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Other than referrals, I believe the strategy of networking, social media and giving back t the community has highly critical to our success. Using soila media sites such as Facebook and and LnkedIn marketing has helped us reach out targetted clinets and grow our status. Through networking we’ve also been able to create lasting relationships thatha gauranteyy us steady sells and…

    • 995 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Whether you're new to digital marketing or someone who was once promised results that couldn't be kept, you may be wary of who to trust. So why have so many clients stuck with us for nearly a decade? Adzzup offers search engine optimization services to SMB owners, targeting their local service area. We surpass other competitors because our digital marketing is designed to surge conversion rates, boost impressions, and increase revenue through organic search results.…

    • 750 Words
    • 3 Pages
    Improved Essays