Integrated Communication | Task 1 | December 2015
1. (A) Overview of ODEL Public Limited Company
“ODEL is synonymous with fashion. It is defined by a unique identity and is a destination in itself. It is a brand loved, followed and enjoyed by many”
attracting unmatched footfalls, both local and foreign customers. Softlogic Holdings PLC along with its subsidiary, Softlogic Retail (Pvt) Ltd, acquired ODEL PLC in 2014. Softlogic Holdings PLC is one of Sri Lanka’s rapidly growing conglomerates generating revenues of over USD300Mn across its operating sectors
ODEL believes in and work consistently towards ensuring that the merchandise, ambiance and management quality and innovation are not only effective, but …show more content…
Thus Kapura.lk, Hameedia would be somewhat competitors as they sell online as well. Since ODEL is much more popular for fashionable clothing, they could consider Mondy, Kelly Felder and Cotton Collection as their physical competitors. But also
ODEL sells all home ware items and other products therefore Abans and Singer would be another sort of competitors to ODEL.
1.2 Organization’s Culture
An Organization culture is about how an organization behaves, and is defined in terms of shared values, traditions, symbols, stories and legends.
The statement given below defines “Organizational Culture” in simple context. “Organizational culture is the sum of values and rituals which serve as ‘glue’ to integrate the members of the organization.”
— Richard Perrin
ODEL has its own ethics and principles which brings its organizational culture into practice with “Cultural Web”— (Johnsons & Scholes, 1999).
The Culture and people at ODEL is purely an extension from within, of what the world see’s from the outside; the same principles of …show more content…
(B) How organization cultures have influenced the internal communication and the methods used by ODEL to enhance employee engagement through the culture
Organizational internal communication should, create and maintain mutually beneficial connection between the organization and its staff whom its success and failure depends on. (Scott Cutlip 1985)
A great many people talk about the classic phrase coined by the McKinsey organization, that culture is "how we do things around here". Internal communication is required to create, develop and maintain a customer oriented culture within the organization. And team ODEL practices good work life balance, work ethics and possess a pride in working for the retail giant. ODEL’s brand ethos ‘MIND, BODY & SOUL is a 360° sensory experience for both shoppers and workers. ODEL’s values and mission are ingrained and integrated in the hearts of all workers, employees and they in turn strive to recreate this magical shopping experience with a customer oriented culture in the stores. [Source: ODEL Website]
At ODEL it’s a culture of openness that prevails at the work place. Open dialog and open door policy is being followed at
ODEL where any customer, employee can discuss their concerns and issues with the management at any
1. (A) Overview of ODEL Public Limited Company
“ODEL is synonymous with fashion. It is defined by a unique identity and is a destination in itself. It is a brand loved, followed and enjoyed by many”
attracting unmatched footfalls, both local and foreign customers. Softlogic Holdings PLC along with its subsidiary, Softlogic Retail (Pvt) Ltd, acquired ODEL PLC in 2014. Softlogic Holdings PLC is one of Sri Lanka’s rapidly growing conglomerates generating revenues of over USD300Mn across its operating sectors
ODEL believes in and work consistently towards ensuring that the merchandise, ambiance and management quality and innovation are not only effective, but …show more content…
Thus Kapura.lk, Hameedia would be somewhat competitors as they sell online as well. Since ODEL is much more popular for fashionable clothing, they could consider Mondy, Kelly Felder and Cotton Collection as their physical competitors. But also
ODEL sells all home ware items and other products therefore Abans and Singer would be another sort of competitors to ODEL.
1.2 Organization’s Culture
An Organization culture is about how an organization behaves, and is defined in terms of shared values, traditions, symbols, stories and legends.
The statement given below defines “Organizational Culture” in simple context. “Organizational culture is the sum of values and rituals which serve as ‘glue’ to integrate the members of the organization.”
— Richard Perrin
ODEL has its own ethics and principles which brings its organizational culture into practice with “Cultural Web”— (Johnsons & Scholes, 1999).
The Culture and people at ODEL is purely an extension from within, of what the world see’s from the outside; the same principles of …show more content…
(B) How organization cultures have influenced the internal communication and the methods used by ODEL to enhance employee engagement through the culture
Organizational internal communication should, create and maintain mutually beneficial connection between the organization and its staff whom its success and failure depends on. (Scott Cutlip 1985)
A great many people talk about the classic phrase coined by the McKinsey organization, that culture is "how we do things around here". Internal communication is required to create, develop and maintain a customer oriented culture within the organization. And team ODEL practices good work life balance, work ethics and possess a pride in working for the retail giant. ODEL’s brand ethos ‘MIND, BODY & SOUL is a 360° sensory experience for both shoppers and workers. ODEL’s values and mission are ingrained and integrated in the hearts of all workers, employees and they in turn strive to recreate this magical shopping experience with a customer oriented culture in the stores. [Source: ODEL Website]
At ODEL it’s a culture of openness that prevails at the work place. Open dialog and open door policy is being followed at
ODEL where any customer, employee can discuss their concerns and issues with the management at any