I purchase a shoes last week since it is winter, i have to choose the best one but with my budget limit. Before i go to the market, i planned my budget and set a limit until which price i have to buy so that some money would be left for me. Then i go to the market and start to choose which shoes would satisfy my needs. I was choosing between the comfort , if they can keep me warm, and also as an young female, are they looking fine externally when i wear them. By comparing all this with my budget, i bought the shoes with satisfy me and with in my budget. Indirectly i was calculating the maximum utility that i will get from the product I am happy with them
