Additionally, industrial revolution had another impact; the rate of production stuff had significantly increased. Making more things has been always an advantage for a company, but what would happen when supply is greater than demand? Annie Leonard explains that industries faced a hard dilemma; one that they had to decrease their production rate and come back to what they were doing before the industrial revolution, or they had to continue making products using machines. They chose to continue what they were doing, thus supply exceeded demand. This situation got worse when the unemployment factor also reduced the people purchase power and the demand for stuff. By comparing this situation to the time when people were working in small industries,
