Rosie the Riveter was used as an icon to get women to respond to the need of workers and to make them feel as if they too can do the work that their husband did. But when men came back to do their usual work, so would women. This infuriated women who felt they had more to offer than caring for babies all day, so Rosie the Riveter became a feminist icon to help them progress. By now, Stanton and Mott had already ignited a flame that resulted into a crazy wildfire with no stop to it. Women were now beginning to question norms like restraining from sexual desires or dressing …show more content…
Advertising Industries took advantage of the movement to sell their products like “Virginia Slims” which was a brand of cigarettes that showed comparisons of traditional women to women of this new generation with their famous catch phrase, “You’ve come a long way, baby.” Famous TV Shows like “Maude” showed a 47 year old woman getting an abortion. This led to the peak of Gloria Steinem’s career, a journalist/feminist who earned her fame originally for uncovering what happened in a playboy club in NYC in 1963. Ivy League colleges were now beginning to accept and become coeducational; More and more women were enrolling in Medical and Law. Not to mention the start of Women’s Studies/gender studies programs. Eventually it led to women also being allowed in the military as