What Was Impacting Bulltoad's Success

What was impacting Bulltoad’s success?

National brewery’s demanded that that each distributorship adhere to certain quality standards and procedures of doing business. Some of these new procedures changed the way that inventory is managed due to the implantation of a “freshness date stamp” and a new campaign that requires the distributors to keep all cases of beer refrigerated at all times. This sudden change in procedures caused both the fixed and variable cost of doing business to increase overnight, due to the need for more refrigeration and additional staff, needed to move product back into the refrigerators from the delivery trucks. When the traditional way, of storing the product inside the truck overnight is no longer an option. They began looking for ways to decrease the amount of inventory coming back to the distribution center, in order to control the variable cost of moving the product back and forth from the trucks to the coolers. With the additional benefit of lowering the probability of damaging the stock while in transit. …show more content…
For Bulltoad success looked like returning the trucks with minimal stock, while producing employees whom built a partnership with their clients. The ideal driver would be able to deliver the stock to the clients while being able to help guide the clients purchasing decision on how much inventory they should invest in. These drivers would be aware of the public events that may be effecting need of the stock. Additionally, these self-aware drivers would be able to help customize the load they receive at the beginning of the day. In order to alleviate stress on the dock workers.

Describe how Dr. Brinkerhoff gathered the