#3. What is green marketing? What values underline green marketing? Provide at least 2 examples of green marketing.
“Green Marketing involves developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product, they develop products that have a positive impact on the environment, and tie the purchase of the product to an environmental organization or event (pg. 94).” The product must be environmentally beneficial, and according to the FTC the company must back up its claims and be awarded third-party certificates and seals. Both Heineken and Coca-Cola have decided to go green to recycle resources.
#5 & 6. What are demographics? Why is population growth important for marketers? …show more content…
In order for a person to move up the hierarchy there previous level needs need to be met. The base level of Maslow’s hierarchy of needs is physiological. The physiological level of needs is made up of food, water, sleep and sex. Examples of products that would meet these needs are bananas, orange juice, melatonin, and a treadmill. The second level is safety in which an individual seeks physical safety, security, stability, and familiar surroundings. An example of this would be a security system, home owners insurance, a gun, and mace. All the items are meant to protect the user from any circumstances that may arrive. The third level is belongingness in which the individual searches for love, friendship, affiliation, and group acceptance. Examples of belongingness are girls buying make- up to look good or impress others, expensive cars to show social status, and private parties to show social influence. The fourth level is esteem in which the individual seeks social status, self-respect, and prestige. Examples of esteem boosters are trophies, certificates, and even houses. The fifth and final level of the pyramid is self-actualization which is the desire for self-fulfillment. This level is about being the best you that you can be. Some key expenses are an education and a diploma, body builder competition, or a piece of their art in a museum or
“Green Marketing involves developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product, they develop products that have a positive impact on the environment, and tie the purchase of the product to an environmental organization or event (pg. 94).” The product must be environmentally beneficial, and according to the FTC the company must back up its claims and be awarded third-party certificates and seals. Both Heineken and Coca-Cola have decided to go green to recycle resources.
#5 & 6. What are demographics? Why is population growth important for marketers? …show more content…
In order for a person to move up the hierarchy there previous level needs need to be met. The base level of Maslow’s hierarchy of needs is physiological. The physiological level of needs is made up of food, water, sleep and sex. Examples of products that would meet these needs are bananas, orange juice, melatonin, and a treadmill. The second level is safety in which an individual seeks physical safety, security, stability, and familiar surroundings. An example of this would be a security system, home owners insurance, a gun, and mace. All the items are meant to protect the user from any circumstances that may arrive. The third level is belongingness in which the individual searches for love, friendship, affiliation, and group acceptance. Examples of belongingness are girls buying make- up to look good or impress others, expensive cars to show social status, and private parties to show social influence. The fourth level is esteem in which the individual seeks social status, self-respect, and prestige. Examples of esteem boosters are trophies, certificates, and even houses. The fifth and final level of the pyramid is self-actualization which is the desire for self-fulfillment. This level is about being the best you that you can be. Some key expenses are an education and a diploma, body builder competition, or a piece of their art in a museum or