Because, I read every day it got me thinking, if what I read really matters. Due to a class assignment, I read three articles which were, “What Sticks” by Dan and Chip Heath, “Brainology” by Carol S. Dweck, and “Four Kinds Of Reading” by Donald Hall. I found all the readings extremely interesting and inspirational. “What Sticks” has some very interesting concepts. The concepts are not something a person regularly thinks about. The article demonstrates these concepts as six steps to help to make an idea stick such as simplicity, unexpectedness, concreteness, credibility, emotions and stories. Although the article “what Sticks” is very different from “Brainology”, they both contain knowledgeable information that can help throughout life. The
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Dan and Chip Heath state, “But we can promise you this: Regardless of your level of ‘natural creativity’, we will show you how a little focused effort can make almost any idea stickier, and a sticky idea is an idea that is more likely to make a difference” (24). The previous statement is important to keep in mind because not all ideas are sticky. Some ideas, even though they are good do not stick, but with some effort they can potentially be sticky. This is extremely important throughout life. For example, having sticky ideas in the work field would be beneficial because it can help promote a product, help you advance in your company, and allow your ideas to make a difference. Being a mother, sticky ideas are very important and desirable trait to possess; not only will it help teach your children but will also help to get them to behave. Dan and Chip Heath state, “To summarize here’s our checklist for creating a successful idea: a simple unexpected concrete emotional story. No special expertise is needed to apply these principles” (18). Evidently, the principles of a successful idea are very simple and easy for anyone to follow. Anyone can have a sticky idea; with very little effort if you just follow the six easy and very simple principles. People are more likely to listen and remember any idea if you follow these principles. I think about all the stories and ideas that I have heard and there is not one that does not possess the highly important principles for a sticky
Dan and Chip Heath state, “But we can promise you this: Regardless of your level of ‘natural creativity’, we will show you how a little focused effort can make almost any idea stickier, and a sticky idea is an idea that is more likely to make a difference” (24). The previous statement is important to keep in mind because not all ideas are sticky. Some ideas, even though they are good do not stick, but with some effort they can potentially be sticky. This is extremely important throughout life. For example, having sticky ideas in the work field would be beneficial because it can help promote a product, help you advance in your company, and allow your ideas to make a difference. Being a mother, sticky ideas are very important and desirable trait to possess; not only will it help teach your children but will also help to get them to behave. Dan and Chip Heath state, “To summarize here’s our checklist for creating a successful idea: a simple unexpected concrete emotional story. No special expertise is needed to apply these principles” (18). Evidently, the principles of a successful idea are very simple and easy for anyone to follow. Anyone can have a sticky idea; with very little effort if you just follow the six easy and very simple principles. People are more likely to listen and remember any idea if you follow these principles. I think about all the stories and ideas that I have heard and there is not one that does not possess the highly important principles for a sticky