Durk Jager boasted that his actions were in the spirit of “looking for rebels, for people who are willing to stick their neck out and go with their gut rather than with some rule book.” (Irwin, 2009). Having total disregard for the company’s existing culture as well as its active policies and procedures was the threshold of his collapse. This philosophy was demonstrated in his “too far, too fast” execution strategy. Although he had legitimate power, it did not yield the kind of results he so desired. His imbalanced marketing plan, EGO and constant bullying were all contributors of this debacle.
Marketing
Decisions in the marketing industry can be costly, some more than others. This was …show more content…
These are strategy, structure, systems, styles, staff, skills and shared values. Following this approach would have been a good GAP analysis tool for creating a vision and mission under his new leadership. My findings are in agreement with the theory of leadership effectiveness and how behavior is in direct relationship with an organization’s failures or success. Titus 1:7-14 describes an overseer, as God 's steward who must be above reproach. He must not be arrogant or quick-tempered or a drunkard or violent or greedy for gain, but hospitable, a lover of good, self-controlled, upright, holy, and disciplined. We are only stewards of what God has entrusted us with it is best to lead like Jesus in all of our …show more content…
Jager tried to change the culture and structure too quickly. He did not show a big concern about the people that were affected by his actions. He tried to revolutionize the organization overnight, even though, the employees had been for many years. (Berry & Almer, 2000). Mr. Jager is like the character in The Parable of the Weeds. He is like the farmer’s workers mention in the story. They notice weeds growing with the crop, and wanted to hastily pull the weeds up. The farmer told them not to pull up the weeds. “Let both grow together until the harvest. Then I will tell the harvesters to sort out the weeds, tie them into bundles, and burn them, and to put the wheat in the barn” (Matthew, 13:30,