A portion of what makes Snapchat fascinating and highly snap-cessful is its use of modern technology that no other social media platforms have been able to obtain. Four years since Snapchat was originally launched, their app revolution began with their use of facial detection. For $150 million, Snap Inc. purchased the facial modification software from Looksery; a photography and software company. From cute puppy ears and nose to an embellishing flower crown, the variety of filters have become a part of the daily lives of Snapchat users including celebrities such as the Kardashian-Jenner clan. New day? New Filter! The ever alternating facial lenses have snapchatters returning each and every day to check out what the Snapchat engineers and
