Cligget And Mauss: The Themes Of The Gift Economy Within The West African Economy

Great Essays
t some point during our lives we haven given a gift. Whenever it be a grand gesture, or merely something to say thank you. There is no denying the recipients enjoy great pleasure when receiving the gift. Gift giving is an important part of our lives, we have manifested holidays or specific days designed as excuses to fork out hard earn money for mostly inoperable items such as deep fryers or ties. Scholars believe that as an activity, gift-giving plays as highly important role in the economic surplus and the consumer goods industry of countries around the world and deserves to be understood (Cheal 1998). There have been countless studies into the workings of society that are related to the moral economy and the boundaries between economics …show more content…
As some communities which are more delevoped has access to people gifts that are easily assessable, unlike those of other African communities such as Cliggets ethological study on Zambian communities in which some are simply too remote to have access to supplies, in whereby they offer other services. This is where I believe the simplicity of gifts and exchanges stem from. Gifts such as beer and food are supplemented with intangible commodities such as temporary housing. Furthermore, would suggest that this trend has a direct correlation with the Kabre influence of Globalisation. The West African communities researched in the studies I believe to the same value of the gift economy as what the more developed communities, however with the introduction of new technologies over the past 20 years, commercialism and with emergence of trans nation corporations, a trend has shifted from tradition ways to ways of the western world. In fact, in the Gewebe village, over 70% of gifts came from food or clothing, whereas in Piot’s article the first piece of evidence into my claim would be the fact that firstly, there is a “chief” in the village, suggesting themes of their traditions, and also the fact …show more content…
Also how the correlation been globalisation and escaping these constraints is a developing feat. Referring back to above, I would suggest that there would also be an association with trans national corporations such as Coco-Cola or Budweiser for example, which would be some of the brands included gift exchange. Although I believe the trend economy is slowly outdating, it still plays a vital role in the effectiveness of stability of many cultures globally. Cligget concludes by suggesting that gifts or gestures of alliances translate to old-age security. Also, in the Zambian case, gift remitting says much about the strategic decision-making and desires to assist and improve quality of life. Again, the words “old-age security” support claims of the idea that this is a tradition. May I suggest that traditions that are carried on through time, without the notion of change, may lose their value? Mauss states that gift giving creates and interpersonal connection between the giver and recipient. Social embeddedness may challenge the pervious ideas of a particular individual. For example, gift giving as an apology. Almost and superficial forced likingness towards this person. Gift giving is often a symbol of peace (Cheal 2016) to specific cultures, certainly, western cultures I believe to heavily relate

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