The first article that relates to Make Your Values Mean Something is the article titled What Leaders Really Do? by John P. Kotter. This article discusses how both leadership and management are necessary for success in today 's business environment but they do differ from each other. This is important because both leaders and managers play an important role in values. Managers and leaders are the individuals who can develop values an organization follows and must fully comprehend them. They will be responsible for emulating and moulding and shaping these values into their work ethic and practice. Managers and leaders may also teach new and current employees these values so they must know them thoroughly in order to be successful at passing them on. Management and leaders need to work together to accomplish values designated to them so they can remain competitive. Values are what people follow and believe so managers and leaders beliefs should have some overlapping.
The second article that relates to Make your values mean something is the article titled The Ultimate Marketing Machine by Marc de Swaan Arons, Frank van den Driest and Keith Weed. This article relates cause it discusses how marketing has evolved in our society and how it an important aspect to the business world. Marketing your values is very important, it can allow you can attract new clients and employees. Marketing can be done in a variety of ways (social, word of mouth) so there is