Major fast food companies spend hundreds of thousands of dollars investing in farm factories, animal-based products, and attempting to transition to “all-natural” beef. However, these companies could be saving millions of dollars if they were to abandon the majority of their funding for these products. The low availability of vegan food in fast food chains can and will lead to more serious health issues in consumers and impact the profits of major fast food chains. For example, it would cost much less for a chain to make a bean based burger that tastes almost identical. On the other hand, since meat and dairy are the main ingredients in most of fat food items, it leads to further problems rather than just money. This includes, rapidly rising
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However, veganism has been a staple for various religious views around the world. It is preached that ‘Though shall not kill’ and we should live in complete harmony with animals without blood on our hands. Additionally, the term “vegan,” was coined after a Tuberculosis was found in nearly half of Britain’s cows Watson used this to his advantage to prove Veganism protected people from tainted food (A Brief History of Veganism, 2008). From there, the West began adopting these ideas strictly for health concerns and heartache over animal suffering. The suffering of animals is also viewed as equivalent to the suffering of humans. Many vegans refuse to use any animal associated products including leather, honey, and pearls. Now, if the whole world went vegan, we can cut greenhouse gasses by more than half (What if the World Went Vegan, 2016). Live stock production causes more than half of the greenhouse gasses being released into the air we breathe. Greenhouse gasses are the leading cause of global warming, which will have detrimental effects on the animals and human civilization. Additionally, about 9 billion animals are murdered per year on factory farms to be used for their skin and meat. This systematic way of killing for food is inhumane and morally incorrect. For example, chickens are skinned, tortured, and gassed …show more content…
Social media gives anybody the platform to state what they feel is important. We will promote these vegan ideas to the active social media users on Twitter, Instagram, and Facebook. Our promotion plan will take approximately 3 years. The first year will include spreading awareness within the community and social media users. This will include creating a large following base that will help fight for vegan options and health concerns. Large companies interact with their customers through social media, which makes it easier to voice out concerns and make sure they’re being heard. For example, by simply overusing hashtags and the “@” names of our targeted companies, we can use our following base to repeatedly tweet until we are acknowledged. Secondly, the second year will consist of proposing the idea to the large chains that reacted to our social media posts. After the companies approve of our ideas, we will create catchy advertisement methods that will be distributed throughout the chain restaurants. Thirdly, the third year will be distributing the vegan friendly items to restaurants in the U.S. The costs of the promotion will range from 5- 8 million dollars for each large chain. Advertisements will only cost around 3-4 million dollars because most of it comes from social media, which is free. Food production and
However, veganism has been a staple for various religious views around the world. It is preached that ‘Though shall not kill’ and we should live in complete harmony with animals without blood on our hands. Additionally, the term “vegan,” was coined after a Tuberculosis was found in nearly half of Britain’s cows Watson used this to his advantage to prove Veganism protected people from tainted food (A Brief History of Veganism, 2008). From there, the West began adopting these ideas strictly for health concerns and heartache over animal suffering. The suffering of animals is also viewed as equivalent to the suffering of humans. Many vegans refuse to use any animal associated products including leather, honey, and pearls. Now, if the whole world went vegan, we can cut greenhouse gasses by more than half (What if the World Went Vegan, 2016). Live stock production causes more than half of the greenhouse gasses being released into the air we breathe. Greenhouse gasses are the leading cause of global warming, which will have detrimental effects on the animals and human civilization. Additionally, about 9 billion animals are murdered per year on factory farms to be used for their skin and meat. This systematic way of killing for food is inhumane and morally incorrect. For example, chickens are skinned, tortured, and gassed …show more content…
Social media gives anybody the platform to state what they feel is important. We will promote these vegan ideas to the active social media users on Twitter, Instagram, and Facebook. Our promotion plan will take approximately 3 years. The first year will include spreading awareness within the community and social media users. This will include creating a large following base that will help fight for vegan options and health concerns. Large companies interact with their customers through social media, which makes it easier to voice out concerns and make sure they’re being heard. For example, by simply overusing hashtags and the “@” names of our targeted companies, we can use our following base to repeatedly tweet until we are acknowledged. Secondly, the second year will consist of proposing the idea to the large chains that reacted to our social media posts. After the companies approve of our ideas, we will create catchy advertisement methods that will be distributed throughout the chain restaurants. Thirdly, the third year will be distributing the vegan friendly items to restaurants in the U.S. The costs of the promotion will range from 5- 8 million dollars for each large chain. Advertisements will only cost around 3-4 million dollars because most of it comes from social media, which is free. Food production and