Optimize by Lee Odden, discusses details about and the importance of search engine optimization and social media marketing. Odden introduces current and new thoughts about how individuals and companies can improve their marketing content. Optimize reinforced material we have learned in class and further expanded my knowledge of search engine optimization. The book allowed me to reflect on my past social media experience and displayed ways I can improve upon my strategies for the future.
Optimize goes through similar social media strategies and processes that the textbook highlights. Doing research about your company, the competitors, awareness, brand recognition and so on, are imperative to creating a marketing plan. As stated in the book, …show more content…
In social media marketing, change occurs at a rapid rate. A lot of the statistical information presented is dated because the book was published five years ago. While some information may be different today, the analysis and thought behind it remains the same. For instance, Optimize states that there are over 800 million Facebook users (Odden, 2012) while our textbook states that there are ____(). Today, we know that the number is even higher. Comparing Optimize to our textbook, which was published in 2015, further proves that social media use and influence is growing at an increasing rate. It also suggests that we as marketers must try to stay as up to date as possible to keep up with new systems, social media sites, and content …show more content…
The marketing team and I worked on creating a social media plan then implemented it throughout the summer. Reading Optimize and the textbook before my internship would have been extremely helpful. When creating a social media marketing plan, having more knowledge about the buying cycle model would have been beneficial because we had problems with engagement. As stated in Optimize, we could have used Awareness, Consideration, Purchase, Service, and Loyalty to plan what kind of content may be most appropriate to engage customers (Odden, 2012). Our overall research before coming up with a plan was limited after looking at what kind and how much research should be done, according to the textbook and Optimize. Our limited research affected how effective our content was and how engaged consumers were in our social
Optimize goes through similar social media strategies and processes that the textbook highlights. Doing research about your company, the competitors, awareness, brand recognition and so on, are imperative to creating a marketing plan. As stated in the book, …show more content…
In social media marketing, change occurs at a rapid rate. A lot of the statistical information presented is dated because the book was published five years ago. While some information may be different today, the analysis and thought behind it remains the same. For instance, Optimize states that there are over 800 million Facebook users (Odden, 2012) while our textbook states that there are ____(). Today, we know that the number is even higher. Comparing Optimize to our textbook, which was published in 2015, further proves that social media use and influence is growing at an increasing rate. It also suggests that we as marketers must try to stay as up to date as possible to keep up with new systems, social media sites, and content …show more content…
The marketing team and I worked on creating a social media plan then implemented it throughout the summer. Reading Optimize and the textbook before my internship would have been extremely helpful. When creating a social media marketing plan, having more knowledge about the buying cycle model would have been beneficial because we had problems with engagement. As stated in Optimize, we could have used Awareness, Consideration, Purchase, Service, and Loyalty to plan what kind of content may be most appropriate to engage customers (Odden, 2012). Our overall research before coming up with a plan was limited after looking at what kind and how much research should be done, according to the textbook and Optimize. Our limited research affected how effective our content was and how engaged consumers were in our social