The Scarecrow was a persuading advertisement to support organic food. It was showing a scarecrow, observing all the secret of a company “crow food”. I think pathos is shown in this advertisement more than ethos and logos. It’s affecting us in an emotional way. The background music was so slow, and the advertiser created a sad mood. There is also a crow following from the beginning until the scarecrow opens up a restaurant. The audience for this particular advertisement is for people who eat from outside. People who are always eating from outside should have a second thought. The hen getting bigger by an injection, and a usage of a machine to get cow’s milk was so emotional. At the end of the video, the scarecrow goes for organic food and opens
