Bob Thompson and his brother had some critical organizational issues at Bob’s Supermarket. It seems that the owners lack strategic planning, therefore the company struggled to gain and compete in its market. Most corporation recognize growth as a positive impact on the business, however creating a stability strategy would have been a proper strategy for the Thompson brothers (Parnell, 2014). They experienced an increase of 40 percent of profit when they gained ownership of the grocery store and sacrificed their time and attention into their business (Parnell,2014). However, a critical issue was investing into a new location before modernizing the original Bob’s Supermarket that was generating an increase in profit.
A competitive advantage
A competitive advantage