What Is The Above The Influence

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In society, people are influenced by what’s around us, especially from advertisements, which are used to convey and persuade us. Whether it is used to buy a product or gain consumers for a company, advertisements get their word out by presenting an emblematic picture. In this case, one company decides to use their advertisement to spread a certain awareness. The Above the Influence advertisement shows the audience a big, meaningful message with their strong concept and visual cues to show alertness about a drug usage, meth.
The Above the Influence picture is simplistic yet strong. It shows a lighter, a lightbulb, and a straw aligned in a certain way. The lighter is lit up towards the lightbulb where the flame is touching the side of the glass
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The position of the objects is directed right in the middle, so the viewers can guide their attention to the meth. The viewer doesn’t have to observe the photography deeply because the artist wants the image to be clear and simplistic in order to get the message across immediately. Once the centered artwork got the attention it needed, the eyes can now focus on the Above the Influence logo, where society can find more information about the consequences of meth. It creates this centered positioning, so the image will have a balance. Balance creates a more appealing look to the advertisement, so this balance alludes the audience to certain areas where it needs notice.
The highlight of the image is the hidden message that’s faintly drawn in. This technique has a shocking and triggering appeal that will scare the viewers. The placement how to smoke meth is positioned like a gun. It shows the symbolisms of how smoking meth is equivalent to trying to kill oneself with a gun. The metaphor is clarified with a statement right next to it, which says, “Kill yourself, or don’t smoke meth.” It tries to prevent non drug users from initiating into drugs usage while trying to discontinue drug users from using meth any further before deeper risks harm them like
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The reaches out to society though pathos, which conveys people by showing emotional stimulus. The position of smoking meth symbolizes a deadly weapon, which signifies that inhaling meth is as bad as trying to kill oneself. Its purpose is to show the terrifying sentiment upon the audience’s mind with the metaphor directed. Also, in a bold and black font, a statement is visibly trying to be acknowledge. It quotes, “Kill yourself or, don’t smoke meth.” This triggers the audience to an emotional appeal by cautioning how dangerous meth can destroy or even kill one’s body. It also deals with logos, a factual support, that will enhance the ad’s persuasion. The harmful effects of smoking meth are listed along the side of the image, which shows the logical side of the ad. This will prevent people from smoking meth because they will be able to acknowledge the hazards that it comes with it. People can look for further information by going onto the Above the Influence website. Because this ad provides the website, it contains ethos by showing credibility to the audience. All of these rhetorical devices tie in together to create an alluring

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