What Is Snapchat's Digital Marketing

Decent Essays
Snapchat was developed in the spirit of connecting with people you like and having fun. Today, it has approximately 100 million daily active users. Aside from the statistics, which can speak for the growth and engagement on the platform, there are some benefits to having a digital marketing strategy on Snapchat for a brand. Companies can run campaigns showing its followers - things that they normally will not see on other social networks. Snapchat marketing is personalized and can add a human touch to global brands, showing insights audiences wouldn't usually get to see, such as candid or behind-the-scenes glimpses of the team behind a big name.

Snap Ads

Snapchat includes advertisements in the story function, so that sometimes after viewing

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