I believe this source is a very useful source because it truly explains the different approaches companies may go about in the Radio Industry to dominate their competition. It compares with my other sources by going in depth about the competition in the industry and how the competition in the industry made the companies change their way to …show more content…
Talking about the radio industry and what competition has done, this source really shows what companies do to go over and beyond their competition. Cumulus Media’s biggest competitions are against the online streaming music, so researching information on their competition can help brainstorm ideas on how to expand the company and increase viewers. This source was very helpful because it made me really see the true picture of how similar the companies truly are and what sets the companies apart. This article could shape the argument by looking at the positive. Spotify and Pandora are the biggest competition, but these two companies are so similar. If Cumulus Media comes up with a new theory to gain viewers that is completely different than Spotify or Pandora, they would be able to expand their horizon and dominate the competition if they do it right by making sure they keep their financials under control but attempting to take a