The silicone bracelets may have started as an awareness strategy when it was launched in 2004 by Lance Armstrong to support his cancer foundation. But, what began as an awareness bracelet caught on and became a craze and a fad worn by people of different age groups. Silicone rubber bracelets are now popular as recreational merchandise, decorative accessories, fundraising and awareness devices. Small and big companies are catching on with the fashion of these bracelets and use these as effective campaign and promotional tools for its brand.
Many companies are now trading the traditional way of distributing promotional giveaway of calendars and mugs with silicone bracelets. The rubber bracelets are proving to be a more cost-effective advertising
Many companies are now trading the traditional way of distributing promotional giveaway of calendars and mugs with silicone bracelets. The rubber bracelets are proving to be a more cost-effective advertising