Sainsbury’s had undergone a cultural change programme. It was required to define manager roles, identify developmental needs and implant cultural values. They emphasized on 450 retails stores initially. They created a 360 degree feedback programme. According to Matthew Aldridge, Behavioural Design Specialist explained “We had a clear purpose for 360 feedback initially and wanted to make sure that the system was flexible and, to some extent, future-proofed. We anticipated using it in future for larger and different groups of colleagues and wanted to be able to create and administer new questionnaires ourselves.” They updated the 360 degree feedback by introducing self-registration and reducing central administration, added questionnaires helping
