Qualitative Research Task 1

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Part One:

Task 1:
Pure (Basic) Research:

Pure or Basic Research is a type of research in which the purpose is to expand a knowledge basis or to investigate in response to a question which is generally theorietical rather than having a practical purpose from the start.

Applied Reasearch:

Applied Research is the idea of researching a specific area or question inorder to give results which can be used in a practical sense almost imedieatly. This is meant as the research is applied to a specific area which needs the answer to the research inorder to move on with the task appointed.

Fundemental Differencies:

'As Dr. George Smoot of LBNL says, "People cannot foresee the future well enough to predict what 's going to develop from basic research.
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This structure allows for the surveyer to grasp a better understanding of the reasons behind the answers of the individual as the methods of research are generally face to face such as interviews, focus groups or other discussions where the interviewer is able to grasp a more comprehensive view.

Differences and Use: The major differences for the research methods of quantitative and qualitative research is the type of data collected, methods of collection and the ways the data is utilised. With qualitative data, the data which is collected is one that cannot be formatted or structured in a way that quantitative data can as the questions asked and answers received need to be flexable as both parties will have a different opinion and understanding of what is being asked. Quantitative data is made to be structured so that the answers can be tabulated inorder for use in tables and graphs to show what the sample populase is saying. The quantitative data can be utilised to make generalisations while qualitative data is used to show the opinions of
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One on one, Generally set interview questions but are mostly qualitative so the indepth answers are gathered, Probing and open-ended questions are used.
Group
Interviews
To give insight into an individual 's ability to speak to a panel, in a business sense, but to have multiple interviewers grasp what the individuals perspective is.
Panel of researchers/interviewers, Two or more interviewers with generally one or two participants, Used as a method to allow for multiple perspectives to be taken from an individuals recollection or answers.
Focus
Groups
To allow participants to discuss their opinions and perspective with others to allow for a better understanding.
Allows for discussion between the group of participants rather than fully focussed on interviewer, Generally group of two or more participants and one interviewer, Discussion generally held in an inviting setting so as to allow the participants to contribute easier.
Participant
Observation
The purpose of this method is to involve oneself in the environment or group that the researcher is investigating to give a first-hand outlook on their experience or the environment/ as a

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