What is perception? To some it is the recognition of things using the senses while to others perception of something or someone is your understanding of them According to my studies in Psychological science, perception is the process of attaining awareness or understanding of sensory information. There are two basic theories of perception: Passive Perception and Active Perception. The passive perception is addressed could be surmised as the following sequence of events: surrounding → input (senses) → processing (brain) → output (re-action). Although still supported by mainstream philosophers, psychologists and neurologists, this theory is nowadays losing momentum. The theory of active perception has emerged from extensive research of
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The third mistake: projection. Projection is a psychological defense mechanism whereby one "projects" one's own undesirable thoughts, motivations, desires, and feelings onto someone else. It is a common process that every person uses to some degree. Some common definitions are "Projection is the opposite defense mechanism to identification. We project our own unpleasant feelings onto someone else and blame them for having thoughts that we really have.", "Attributing one's own undesirable traits to other people or agencies." Or "People attribute their own undesirable traits onto others." These common definitions can be examples as well.
Last but not least is contrast effect. Contrast effects are evaluations of peoples’ characteristics that are affected by comparisons with other people recently encountered that rank higher or lower of the same characteristics. An example is a soccer player who came for the selection first will get to be in the team rather than another who is better appears later. Also known as first impression error.
Why I think understanding of perception is important in business management is because without this knowledge, business can’t be done at all. Example, we will not be able to interpret information correctly or in a distorted manner, thus misunderstanding and miscommunication will occur. If you stereotype, that is already closing up your mind. What if the client you met happens to be some guy who had blond hair with multiple