What Is Patagonia's Ideals?

Based on what I have learned about Patagonia’s ideals, I believe that they take a proactive approach in determining what possible ventures would be business practical and environmentally friendly. In the case study, Patagonia is described as a company that “creates high quality as well as sustainably produced clothing” (Schermerhorn, 2014) which aside from being environmentally responsible, shows that they are dedicated to making sure that consumers are receiving what they have paid for. In the article, it is also mentioned that they create products that are not just fashionable but also practical and efficient in the sense that they are made to last, which is why people would be more likely to buy Patagonia’s items in times of recession because …show more content…
Some examples of how they have applied their business model of taking care of the environment while making a profit are changing the products they were selling when they realized they were having a negative impact on the environment (steel pitons) and changing the fabrics they used to produce their products to decrease their ecological footprint. Patagonia has also always remained true to their instrumental values because their business is not about getting to an end goal where only profit is involved, but it matters to them how they get there, which is why they make various attempts to preserve the environment so that the transaction follows their beliefs about commutative justice by completing transactions that are fair to all parties. In an article, Patagonia was depicted as a benefit corporation and then the article went on to say that “…benefit corporations claim that the certification requirement of benefit corporation status adds rigour to efforts to improve social, community or environmental performance…” which is an excellent description of how Patagonia makes decisions regarding their business