Advertising focuses on three consumer class as upper, middle and lower classes. Three classes generally do not buy the same goods and generally do not go into a same store. Elite and middle class issues often focus on the health and quality of products, thus more expensive products, and they would buy expensive ones. For example, a product of the brand La Prairie, a famous brand of beauty care and cosmetics with an average of its products priced from $300 up to $2000 so that only those who are high-level class can buy it. Conversely, the lower classes often focus on issues of product prices, it cannot be too expensive, but must conform to the pockets of consumers. Therefore advertisers and manufacturers have split many items for many different
