Consequently, Whole Foods exhibits the complete opposite of McGregor's Theory X and mirrors McGregor's later Theory Y. Theory Y assumes values of enjoying work, taking on responsibility and having ambitious goals (Kreitner & Kinicki, 2013, pp. 8-10). These are the exact same traits Whole Foods tries to instill in their employees.
Whole Foods starts with a selective hiring process. Within the process, positive reinforcement and constructive critics are made to ensure