An example of a cause-related marketing promotional activity that I have seen recently is Macy’s Thanks For Sharing Program. The Thanks For Sharing Program is Macy’s annual cause-related marketing campaign, where customers are charged a one-time $25 enrollment fee to their Macy’s Credit Card. From the day they join through December 31, 2016, customers will get 10% of Macy’s spending back in the form of a rewards card. The rewards card is only available for purchasing merchandise at Macy’s. Correspondingly, Macy’s will donate up to $10 of each the $25 enrollment fee, for up to a total of $15 million to selected non-profit organizations and charities such as Make-A-Wish, Go Red For Women, Boys & Girls Clubs of America, and etc. According to Macy’s
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I learned this through an employee’s introduction at check out at a local Macy’s. If I came to the shop and did not buy anything, then I wouldn’t even know about this campaign because there was no poster or any other promoted media. In addition, I did not see Macy’s promotion of this campaign through Facebook, Twitter, or Instagram even though I am following its social media. In addition, the company is not very active in promoting this campaign and does not set the objective clear enough. Specifically, the company does not list any specific achievement from this campaign such as how the donated money has helped the non-profit organizations or specifically to the causes. The website is not a very helpful tool because the information is not updated and lacking important information about the community’s benefits as it is too focusing on the customer’s benefits. No fact or picture was posted to proven that the donated money has been given to nonprofits. As a result, customers and the public are not aware of this campaign even though it is in its 13th
I learned this through an employee’s introduction at check out at a local Macy’s. If I came to the shop and did not buy anything, then I wouldn’t even know about this campaign because there was no poster or any other promoted media. In addition, I did not see Macy’s promotion of this campaign through Facebook, Twitter, or Instagram even though I am following its social media. In addition, the company is not very active in promoting this campaign and does not set the objective clear enough. Specifically, the company does not list any specific achievement from this campaign such as how the donated money has helped the non-profit organizations or specifically to the causes. The website is not a very helpful tool because the information is not updated and lacking important information about the community’s benefits as it is too focusing on the customer’s benefits. No fact or picture was posted to proven that the donated money has been given to nonprofits. As a result, customers and the public are not aware of this campaign even though it is in its 13th