It is certain that stores have the ability to sell popular culture through their products and merchandise, but not many of them can say that they conduct their own national Thanksgiving Day Parade. Through its wide range of available products, Macy’s is able to target just about any type of consumer and profit off of them. The store not only carries a variety of products, but also a variety of brands, allowing a wide range of customers to be able to shop there. By offering everything from jewelry and fragrances to children’s toys and small electrics, Macy’s—the largest United States department store company by retail sales in 2015 —has been relatively successful in doing so since 1858. Seeing the Macy’s on 1300 Market Street, it is difficult
