We are in the age where everything is digital and people want to buy things online. In todays time people want everything to be fast and convenient. Over the years the trend of shopping online has become one of the top ways to shop other than going to the store. Internet marketing is shopping online with complete freedom to buy any item using credit or debit cards. Internet marketing is also referred to as e-marketing. Internet marketing has changed the way companies and consumers buy and sell their products and there is advantages and disadvantages of using internet marketing. Internet marketing is used of course online and the specific target is people who use the internet to buy and sell products.
Mostly what is brought online is computer, …show more content…
The first one is that It is easy to use. The internet is everywhere and almost everyone can access it. Not only can it reach people in certain regions like in-store, but it can reach world wide. With just at the click of a mouse costumers can buy and/or sell a product. Most importantly online marketing is available online three hundred sixty-five days a week twenty-four seven. Online marketing helps to make personal relationships with consumers. The company can send out promotions to tell consumers about sales or send out birthday promotions. Online Marketing helps consumers keep track of who is a repeat customer better than online. It is also cost effective online marketing does not require much money to keep up than in store. In stores large sums of cash is required rather than online that only requires small amounts.
The cost of internet is low because only fees a consumer has is the one-time fee of a computer and a monthly fee of internet service. For companies this is the same. A monthly fee of internet, maintenance online, pay of customer service representatives (people who are on standby to answer consumers’ questions and help them place orders), and storage. While in store pays all employees (customer service representative, cleaning crew, electricians, plumbers etc.), internet, they have to constantly restock inventory and do …show more content…
It has become increasing more popular in todays time. The number one problem going on now is “web spoofing” or the creation of fake websites. The FBI has described this as “the hottest, and most troubling, new scam on the internet” (Dinev 78). People are taking big name companies and selling their products cheaper and making them either, not as the picture shown of the product or it completely different. According to Dinev these attackers create a fake link, but the website in the URL is legitimate. This also happens in emails. Attackers pretend to be a company and sends costumers new products to buy from the company. When they do this is is either fake or they just take their
Mostly what is brought online is computer, …show more content…
The first one is that It is easy to use. The internet is everywhere and almost everyone can access it. Not only can it reach people in certain regions like in-store, but it can reach world wide. With just at the click of a mouse costumers can buy and/or sell a product. Most importantly online marketing is available online three hundred sixty-five days a week twenty-four seven. Online marketing helps to make personal relationships with consumers. The company can send out promotions to tell consumers about sales or send out birthday promotions. Online Marketing helps consumers keep track of who is a repeat customer better than online. It is also cost effective online marketing does not require much money to keep up than in store. In stores large sums of cash is required rather than online that only requires small amounts.
The cost of internet is low because only fees a consumer has is the one-time fee of a computer and a monthly fee of internet service. For companies this is the same. A monthly fee of internet, maintenance online, pay of customer service representatives (people who are on standby to answer consumers’ questions and help them place orders), and storage. While in store pays all employees (customer service representative, cleaning crew, electricians, plumbers etc.), internet, they have to constantly restock inventory and do …show more content…
It has become increasing more popular in todays time. The number one problem going on now is “web spoofing” or the creation of fake websites. The FBI has described this as “the hottest, and most troubling, new scam on the internet” (Dinev 78). People are taking big name companies and selling their products cheaper and making them either, not as the picture shown of the product or it completely different. According to Dinev these attackers create a fake link, but the website in the URL is legitimate. This also happens in emails. Attackers pretend to be a company and sends costumers new products to buy from the company. When they do this is is either fake or they just take their