Professor Lefevre
STRT4501
May 21, 2018
Husky Injection Molding Systems
What is Husky’s competitive strategy?
One of the organizations competitive strategies is their distinctiveness. The organization manufactured complex machinery that met the market demands and was difficult for their competitors to copy. As a result, the organization had a competitive advantage over other players in the market. Also, Husky Injection effectively managed to secure high-quality machines. The organization embraced top-notch technology, which can be attributed to the high speed and quality molding process. Also, Husky injection employed the use of technology to enhance reliability, efficiency and fast production of molds. Thus, the organization provided the designated factory solutions to their clients. The company fully exploited the valuable and rate machines to their advantage. Husky injections managed to manufacture products and plastic shapes that their counterparts were unable to manufacture. Consequently, the organization was able to expand amidst their competitors and their high pricing strategy. The operation systems to Husky Injections supported automation, high production speed and ruggedness. Moreover, the organization's …show more content…
Although the resin industry gave the opportunity for the production of many products, Husky Injection embarked on simplicity. As a result, the organization’s management directed the company towards a narrow niche. Husky injection thrived through their focus on polyethylene terephthalate preform and thin wall niche. The above approach made the company reap a competitive advantage since by the year 1995, 60 percent of all preforms in the American market by manufactured using Husky Injection’s molding systems. Therefore, the manufacture of plethora products with a high market demand made the organization to reap big from their