At the end of 2011, GM was expected to reach a profit of almost $8 billion (Kinicki & Williams, 2013). This was made possible after a sharp reduction of several billion in costs. A decision was made to increase their profit margin by 4% to the new level of 10% (Kinicki & Williams, 2013). The increase of their profit margin will take place over several years. Unlike their competitors, GM was able
At the end of 2011, GM was expected to reach a profit of almost $8 billion (Kinicki & Williams, 2013). This was made possible after a sharp reduction of several billion in costs. A decision was made to increase their profit margin by 4% to the new level of 10% (Kinicki & Williams, 2013). The increase of their profit margin will take place over several years. Unlike their competitors, GM was able