After viewing several commercials and analyzing the persuasive techniques that were used, I found the Gillette razor commercial to be the most influential advertisement for their targeted audience. The targeted audience were men who shave. For example, the commercial used persuasive techniques such as transfer and testimonials. These two techniques worked together to create the image that whoever was using this product would feel as confident and powerful as these famous athletes. The testimonial technique made viewers interested because these famous athletes were using a product, encouraging them to use it to be like them. In the background, viewers can hear the words,”the world is mine,” playing on repeat. The athletes are also standing
