General Mills is a company that has strategically develop and growth through mergers and acquisitions. Also, the company thorough study of the market has made it maintains their leader position on the food industry through more than 100 years. Continuously scanning the environment to be the first in product development and product innovation has worked for them because they have been able to build brand equity and respect in the food industry.
As of these days, innovation is the key for companies to survive and keep operating. General Mills is not only being able to innovate and bring to the market new and improved products. They are continuously encouraging process innovation, they do that by listening their employees who may bring new ideas
As of these days, innovation is the key for companies to survive and keep operating. General Mills is not only being able to innovate and bring to the market new and improved products. They are continuously encouraging process innovation, they do that by listening their employees who may bring new ideas