Rhetorical Analysis Of What Happened To Motorola

Reading Ted C. Fishman’s online article “What Happened to Motorola” provides an opportunity to analyzing his article’s effectiveness because Fishman uses many rhetorical techniques throughout it. For example, Fishman’s technique of using ethos, pathos, and logos all contribute to his article’s effectiveness because they persuade his audience to agree with his argument by appealing to the author’s credibility and the emotions and logical reasoning of the audience. Essentially, Fishman’s argument is well-supported with his use of these techniques, adding to his article’s effectiveness. With this in mind, Fishman successfully persuades his readers to agree with him about how Motorola struggled and, ultimately, almost did not survive as a company. Galvin Manufacturing Company (young Motorola) was an up-and-coming business in Chicago which gained its success as a result of its constant innovations like the car radio (Fishman). Little competition from other companies rocketed the risk-taking company into a category of its own: it was the only company selling quality public safety and defense technology and devices (Fishman). However, as the company profited, the troubles began to appear (Fishman). With no other forms of competition, executives of Motorola relished in the idea of internal competition to boost innovation for the company (Fishman). Other companies, like Samsung and Apple, took advantage of …show more content…
These techniques gave undeniable credit to his argument because they appeal to the reader’s perceptions of good authorship, compassion, and reasoning. Hopefully, this analysis of Fishman’s rhetorical techniques will equip future scholars with the ability to determine fallacies or accuracies in other reading