Gravox Roxs
Today’s society is run by advertisements. No matter where you look there is some form of advertising in everyday life. Whether it be in a newspaper, television ad or more commonly in today 's world, on social media. The main purpose of an advertisement is to convince viewers that it 's a necessity to have their product. Many elements go into making an ad. The essential elements include the company 's logo, a call to action, having the product present, a celebrity, colour etc. These elements are used to help persuade the target audience to purchase the product. This particular essay will be focusing on what elements are needed when selling gravy. The product being sold in this advertisement is pre made gravy, the brand being Gravox. …show more content…
this particular advertisement has a single discourse as well also having a competitive discourse. These discourses is shown when the advertisements quotes “Single tonight? Make it special with our award winning gravy for one”. The competitiveness is also shown in the top right hand corner saying that this product was “Voted product of the year”. As well as this being a discourse this denotes that it was voted product of year. The signifiers then indicates that the gravy is of high quality and is a reliable brand.
The advertisement has a specific colour scheme throughout the text which has been used a connotation. Colour is an element frequently used in advertising to react with people 's feelings and to connect with them on a physiological level. This is why majority of the text is red with a brown tinge to it. The colour red messes with your judgement of how hungry the readers actually are and has been used to appeal to people 's tastes senses. Red was also selected as it relates back to the colour of the meat in the …show more content…
Cooking is present as the image is of a roast dinner which also will come under a food discourse. This signifier provides a definite denotation of a roast with gravy on top. At first to the eye the ad is just about gravy. You don 't expect anything more or less. However when looked into deeper there are multiple connotations behind the ad. The image is displaying your typical beef roast served with cooked vegetables and a nice serving of hot gravy on top. By having this image it suggests that you can eat away the pain of being of being single. That you don’t need a man/woman to feel warm and loved inside. This gravy is the only thing you need to warm your heart and stomach
Today’s society is run by advertisements. No matter where you look there is some form of advertising in everyday life. Whether it be in a newspaper, television ad or more commonly in today 's world, on social media. The main purpose of an advertisement is to convince viewers that it 's a necessity to have their product. Many elements go into making an ad. The essential elements include the company 's logo, a call to action, having the product present, a celebrity, colour etc. These elements are used to help persuade the target audience to purchase the product. This particular essay will be focusing on what elements are needed when selling gravy. The product being sold in this advertisement is pre made gravy, the brand being Gravox. …show more content…
this particular advertisement has a single discourse as well also having a competitive discourse. These discourses is shown when the advertisements quotes “Single tonight? Make it special with our award winning gravy for one”. The competitiveness is also shown in the top right hand corner saying that this product was “Voted product of the year”. As well as this being a discourse this denotes that it was voted product of year. The signifiers then indicates that the gravy is of high quality and is a reliable brand.
The advertisement has a specific colour scheme throughout the text which has been used a connotation. Colour is an element frequently used in advertising to react with people 's feelings and to connect with them on a physiological level. This is why majority of the text is red with a brown tinge to it. The colour red messes with your judgement of how hungry the readers actually are and has been used to appeal to people 's tastes senses. Red was also selected as it relates back to the colour of the meat in the …show more content…
Cooking is present as the image is of a roast dinner which also will come under a food discourse. This signifier provides a definite denotation of a roast with gravy on top. At first to the eye the ad is just about gravy. You don 't expect anything more or less. However when looked into deeper there are multiple connotations behind the ad. The image is displaying your typical beef roast served with cooked vegetables and a nice serving of hot gravy on top. By having this image it suggests that you can eat away the pain of being of being single. That you don’t need a man/woman to feel warm and loved inside. This gravy is the only thing you need to warm your heart and stomach