What Does George Ritzer Mean By Mcdonaldization? Essay

718 Words Apr 4th, 2016 3 Pages
1. What does George Ritzer mean by McDonaldization?
McDonaldization, as George Ritzer (1998) would describe it, involves principles that are incorporated into modern society. George Ritzer (1998) explains that these principles are efficiency, uniformity, predictability, and control. The reason this concept is called McDonaldization, is due to the fact that the Mcdonalds restaurant has been quite successful and commercialized today. It’s taken over how we live our lives currently through these principles. This is because restaurants and many other establishments are taking characteristics from fast food restaurants, such as McDonalds, and they’re incorporating these principles in their services. McDonaldization primarily does affect how work organizations are run, and how they seemly create Mcjobs (Ritzer, 1998).
The creation of Mcjobs is taking over other jobs because they are jobs requiring little skills. The principles do contribute well into the concept of McDonaldization through these Mcjobs. Efficiency has a great deal of order and dependability (Ritzer, 1998). An example from the textbook, Essentials of Sociology by James Henslin (2014), mentioned that whether you go to a different country and get McDonalds; it’ll taste the same. In the article, it mentioned that employees need to be efficient in their work. Predictability shows how our actions are the same and can be quite repetitive. Employees generally have to repeat their actions every day when working in these…

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