Now, branching out to men with the Men+Care line they are creating a reason to choose Dove instead of other parity products. The connection women create, and now men, with the brand is what will continue use of the product for years. Not only are women simply buying a body wash but, also a product that will boost their esteem and make them feel beautiful in their own skin. Dove has made this such a powerful message which you won’t receive using any soap brand. Using real women instead of models gives the women at home watching, a way to relate to the advertisement and to know that they don’t have to look like a model to feel …show more content…
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