Presidential campaigns, in most cases, have been characterized by aspects of competition, which in turn has led to formulation and presentation of goals and objectives of each candidate is the most tactful manner. Major common issues are often addresses, such as; poverty levels, economic situation of the nation, unemployment and resource allocation. Standards of living in the United States have faced a major decline since 2010. The 2012 presidential campaigns have thus been a major ground for discussion on the issues of economic status and especially the effects of a high cost of living for the citizens.
In his campaign, Obama was keen to point out these aspects, and urge all people to have faith in him, and be aware concerning his goals, which were to ensure effective implementation of policies as promised to the citizens. Political advertisements remain in the major way through which politicians can air their views and will to the people. Most politicians end up spending a wholesome of money on …show more content…
In his book ‘do not think of an elephant’, he author is keen in outlining the different American values which most individuals are unable to progressively articulate. Osborn also manages to show how different groups of people frame their issues(Osborn 307). Being a popular policy maker and a good literate critic, Osborn, has been able to present and support favorable policies especially those which are in alignment with values and personal identities, and especially issues that counter other people’s best interests. In the book ‘metaphors and politics’, the author argue that in most cases, we should not just use ‘flowery’ words which should be entirely reserved for literature purposes. It is emphasized that metaphors are only meant to improve daily