What Customer Value Essay

1302 Words Nov 2nd, 2013 6 Pages
Southern Methodist University
Cox School of Business

MKTG 6223-021
Analytic Methods for Understanding What Consumers Value
195 Crow
Thursdays 2-4:50 pm
Spring 2011

Professor William R. Dillon
210A Fincher
214/768-3163
Email: bdillon@mail.cox.smu.edu
Office Hours: Thursday 1-2 pm and by appointment

Course Description

Determining what is valued and the importance of product features and service offerings is perhaps the most important issue that marketing managers face. Recently, conjoint and choice models have become popular techniques to help marketing managers understand what customers value. The objective of this course is to expose the student to a variety of preference models used by brand managers and
…show more content…
Students may call 214-768-1470 or visit http://www.smu.edu/alec/dass.asp to begin the process. Once registered, students should then schedule an appointment with the professor to make appropriate arrangements. (See University Policy No. 2.4; an attachment describes the DASS procedures and relocated office.)

Religious Observance: Religiously observant students wishing to be absent on holidays that require missing class should notify their professors in writing at the beginning of the semester, and should discuss with them, in advance, acceptable ways of making up any work missed because of the absence. (See University Policy No. 1.9.)

Excused Absences for University Extracurricular Activities: Students participating in an officially sanctioned, scheduled University extracurricular activity should be given the opportunity to make up class assignments or other graded assignments missed as a result of their participation. It is the responsibility of the student to make arrangements with the instructor prior to any missed scheduled examination or other missed assignment for making up the work. (University Undergraduate Catalogue)

CLASS SCHEDULE

|Session |Day |Date |Topic(s) |Readings

Related Documents