When we go to a supermarket, we come for the things we need, such as, a missing ingredient, a dish soap, and a gallon of water; end of the shopping there are things in the cart that we do not really need. Clearly there are things that convince shoppers to shop for more and more, and we must find those factors that lead us to spend massively. My question is what causes Americans to consume so much? An easy answer is the will not to miss many great deals and promotional items. Many department stores, like Nike and Puma, advertise irresistible deals occasionally and often include that the sales are limited editions. Time flies, and the buyers psychologically feel forced to buy given with a short amount of time. Another great answer is the
