Cause And Effect Essay On Kellogg's

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Marketing is a large part in a company, it is what can make or lose the company money. Everyone wants to believe companies are telling the truth, especially with rules and regulations being held over companies to make sure we get the proper information we need. Even though people are watching and checking companies information on products and how they market to the public, some can get away with deceiving and scamming to make us want to buy their product.
In 2010 Kellogg’s cereal made claims that their Mini Wheats made any person who ate them smarter due to the natural ingredients in the cereal. This was proven to be false, when tested by scientist. Within the same year, Kellogg 's also claimed that their Rice Krispy cereal, “now helps support your child 's immunity, 25 percent Daily Value of Antioxidants and Nutrients - Vitamins A, B, C, and E." (Snap, crackle, stop) This did boost their sales as many parents take the health of their children, seriously. People believe and trust this brand so much they allow their most prized possession, their children, to eat this brand trusting it is good for them and will help them grow. Their first marketing scandal, Kellogg was sued $4 million and anyone could go to cerealsettlement.com from January 28, 2009 to October 1, 2009 and submit a claim for a
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Steak and chicken are what makes the most money, and because of that all of the products I would market would be with chicken or steak to make people know that “hey we offer these meats as well.” At the end of the commercial or bottom of the picture it would say, “also available in beef.” I would still say seasoned beef; but saying it quickly or in little lettering under a picture, the spotlight is less on the beef. Not only will this marketing concept move people to choose the steak and chicken offer more, making a larger profit, but also keeping the attention away from the 88% beef they

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