1. What can any retailer learn from this case?
We can learn about the full compatibility between the types of machine, location of the store and the retail channel by reading the case. Rising reputation of automated retail kiosks has become very important aspect in retailing nowadays. Research has showed that these kiosks offer a cost-effective, steadfast, and user-friendly capability to both the buyers and the storeowners. The case suggests methods to combine automated kiosks into retail contribution in an effective way. Kiosks can deliver facts for the shop owners and also can give a sight of successful opportunity. Technology can expand productivity for the retail stores and can lower cost. Expediency is the prime key handler for giving a proper customer satisfaction and with the use of automated retail kiosks, retailers can satisfy customer …show more content…
Based on the data in Table 4, would you select Red Box for placement in a supermarket? What are the pros and cons of doing so?
Yes, I would like to place a Red Box in a supermarket, because placing a Red Box will give the super market very high brand awareness. It will create suitability for the customers for doing grocery shopping and renting DVDs at the same time. Putting a Red Box will also give an opportunity to maximize the sales with the total retail experience, as people always try to purchase with ease of distance.
Some cons for putting Red Box can be, there might be some competitive ambient for the retailer. Sometimes it can create lower competition among retailers as a lot of retailers use the same strategy. Keeping the Red Box can also create some maintenance expense for the retailer.
7. What other ways could retailers use kiosks?
Retailers use kiosks in scanning rewards cards and membership card in various stores. They use those for doing store markdowns and different kinds of price checking. Sometimes they use the kiosks for promoting new brands at different locations. Some shops offer the
We can learn about the full compatibility between the types of machine, location of the store and the retail channel by reading the case. Rising reputation of automated retail kiosks has become very important aspect in retailing nowadays. Research has showed that these kiosks offer a cost-effective, steadfast, and user-friendly capability to both the buyers and the storeowners. The case suggests methods to combine automated kiosks into retail contribution in an effective way. Kiosks can deliver facts for the shop owners and also can give a sight of successful opportunity. Technology can expand productivity for the retail stores and can lower cost. Expediency is the prime key handler for giving a proper customer satisfaction and with the use of automated retail kiosks, retailers can satisfy customer …show more content…
Based on the data in Table 4, would you select Red Box for placement in a supermarket? What are the pros and cons of doing so?
Yes, I would like to place a Red Box in a supermarket, because placing a Red Box will give the super market very high brand awareness. It will create suitability for the customers for doing grocery shopping and renting DVDs at the same time. Putting a Red Box will also give an opportunity to maximize the sales with the total retail experience, as people always try to purchase with ease of distance.
Some cons for putting Red Box can be, there might be some competitive ambient for the retailer. Sometimes it can create lower competition among retailers as a lot of retailers use the same strategy. Keeping the Red Box can also create some maintenance expense for the retailer.
7. What other ways could retailers use kiosks?
Retailers use kiosks in scanning rewards cards and membership card in various stores. They use those for doing store markdowns and different kinds of price checking. Sometimes they use the kiosks for promoting new brands at different locations. Some shops offer the