What Are The Three-Year Marketing And Product Objectives For Simmonds?

Decent Essays
Demographically the residents of Simmonds Healthcare Services will cover a broad range of socioeconomic backgrounds. Their income will not be a deciding factor in whether or not they become a resident as each application will be considered on a first come first serve basis. The residents that are living at our facility or visiting on a daily basis can either be married or single. These residents will have the choice of seeing to their own every day care or have the option of using the nursing staff provided by our facility. Surveys done in the area, shows that the elderly population is looking for safety, comfort and a place that they can relax without the hassle of the everyday up ups and down of life. They also want to be able to travel and enjoy various amounts of activities whether it’s on or off site. As individuals near retirement they are finding it harder and harder to live off their retirement fund. Our facility will cost $800 a month and will include everything from utility, activity, food just to name a few. Based on our analysis and the services we are offering our residents it will help them in making the decision to take advantage of our facility.

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