Swot Analysis Of Twitter

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Twitter is one of the biggest companies in social network communication websites around the world. But this success didn’t come straightway; it took a long journey to reach where it has reached today. Back we go to the year 2006, and to be exact in March 2006 when twitter was founded. The idea of twitter came from Jack Dorsey; he had an idea of sending SMS messages from one person to many people. Later on, Jack Dorsey introduced the idea to the employees of the podcasting company Odeo; Noah Glass, Biz Stone, and Evan Williams (Parson, Branch, Burkholder, Cochran, & Marrero, 2013). In July 2006, twitter was introduced to the world. And few people started using it. But it wasn’t too long until twitter has split up from Odeo. So, in April 2007, twitter …show more content…
So here are some strengths listed below:
1- Interactivity and collaboration: you are interacting with others by using mentions, hashtags, retweets, and also the links to outside contents. Furthermore, twitter has given users the chance to create news and collaborate with news agencies and celebrities. So, twitter made it easy for anyone to share news and share the latest updates.
2- Fast and instant sharing of messages and news: by using twitter one can send breaking news and frequent updates faster than any other news service, by just a click of a button. Nowadays, competition between users and media agencies is being measured by how fast the news being sent rather than the content itself (Java, Song, Finin & Tseng, 2007).
3- Cost: it is available for free in the Application stores.
4- Personalization: you can create your account the way you want it to be. You can choose any profile picture, name, and location and share all the things that come in your mind. Additionally, you can also choose the background according to your personal choice. So, you can tailor it to your personal needs and

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