Essay On Cb's Early Tv Strategy
Televisuality utilized many different looks across many genres, though it affect some narratives more than others. It was a presentational attitude which was the conscious exhibition through the process or activity of stylization.
- Televisuality represented structural inversion: The change in television’s previous presentational hierarchy in which style was subordinate to the narrative, integrating style into the show’s text, allowing it to become a very important part of its narrative, even becoming more important than the show’s narrative.
- Televisuality as a product of economic crisis: Televisual excess was a strategy employed by networks to compete with increasingly successful cable through its high production values and Hollywood style.
- Televisuality as an industrial product: Because television is manufactured, its mode of production is a product of industrial shifts, reliant on technology and labor practices, as well as a product of constantly shifting cultural and economic needs, ultimately affecting how viewers receive and use television. Technology, in particular, creates the conditions that allow for the possibilities of television’s