Essay On Cb's Early Tv Strategy

1699 Words 7 Pages
CBS’s early TV strategy differed from NCB due to their different motivations for attracting an audience. CBS employed a populist programming strategy, which included sitcoms, game shows, adaption of radio shows, star driven shows from the celebrity base form radio, employing similar programming strategies that had been established in radio in order to appeal to a mass audience and ensure sponsorship. The network also ensured great flexibility through its use of packaged programs (Shows developed, owned, and scheduled by CBS) allowing them to create anchor points throughout the week, emphasizing the important of audience flow and also focusing primarily on live television. NBC employed programming strategies that included, spectaculars and event …show more content…
Televisuality utilized many different looks across many genres, though it affect some narratives more than others. It was a presentational attitude which was the conscious exhibition through the process or activity of stylization.
- Televisuality represented structural inversion: The change in television’s previous presentational hierarchy in which style was subordinate to the narrative, integrating style into the show’s text, allowing it to become a very important part of its narrative, even becoming more important than the show’s narrative.
- Televisuality as a product of economic crisis: Televisual excess was a strategy employed by networks to compete with increasingly successful cable through its high production values and Hollywood style.
- Televisuality as an industrial product: Because television is manufactured, its mode of production is a product of industrial shifts, reliant on technology and labor practices, as well as a product of constantly shifting cultural and economic needs, ultimately affecting how viewers receive and use television. Technology, in particular, creates the conditions that allow for the possibilities of television’s

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