Turkish Airlines has a commercial that utilized the elements of ethos and logos to show parents with young kids that “the best fly with Europe’s best airline” and kids are allowed more space to move around inside the plane. The commercial appeals to the parents of young kids’ using ethos by having the basketball star Kobe Bryant and soccer icon Lionel Messi as promoters. Many parents with kids involve in sports recognize Kobe Bryant and Lionel Messi as the best athlete in their individual sport, which make them a trustworthy source for them. As a result, parents might think that since Bryant and Messi are enforcing to fly with Turkish Airlines, it must have a high quality standard and the best there is. In addition to ethos, the commercial
