One example of globalization explored in the book is the Columbian Exchange. The Columbian Exchange was a period of exchanges of plants, animals, diseases and technology between the Old World and the Americas following Columbus’ arrival in the Caribbean in 1492. The red dyestuff, cochineal, was one of the most impactful products of this exchange that shaped society and economy in Europe. Although the red dyestuff would have immense success, it did not gain immediate recognition. The book attributes the delay in cochineal’s arrival in Europe to the ambitions of the conquistadors. When Spanish conquerors reached the Americas, they were at first more focused on European crops than growing cochineal or other New World agricultural products. Precious metals like gold and silver gained the attention of the conquistadors more than cochineal. Even items like honey and corn were more beneficial since they could be immediately eaten. The motives of the conquistadors were different from the colonists who arrived later. As more merchants reached the New World, they recognized the value of cochineal after experiencing its success in Europe unlike the
One example of globalization explored in the book is the Columbian Exchange. The Columbian Exchange was a period of exchanges of plants, animals, diseases and technology between the Old World and the Americas following Columbus’ arrival in the Caribbean in 1492. The red dyestuff, cochineal, was one of the most impactful products of this exchange that shaped society and economy in Europe. Although the red dyestuff would have immense success, it did not gain immediate recognition. The book attributes the delay in cochineal’s arrival in Europe to the ambitions of the conquistadors. When Spanish conquerors reached the Americas, they were at first more focused on European crops than growing cochineal or other New World agricultural products. Precious metals like gold and silver gained the attention of the conquistadors more than cochineal. Even items like honey and corn were more beneficial since they could be immediately eaten. The motives of the conquistadors were different from the colonists who arrived later. As more merchants reached the New World, they recognized the value of cochineal after experiencing its success in Europe unlike the