Vertical integration is the expansion of a firm, for example a farm being a produce distribution business. The advantage of vertical integration is that the company is able to operate at more than one level(The Advantages of a Vertical Integration Strategy) .Another main advantage of vertical integration is that you have more control over the over the business. Vertical integration also gives you the ability to control the costs of distribution. The article I chose was about Amazon becoming a 160 million dollar company. Amazon is becoming even bigger their competitor is Microsoft and that is huge. I choose this article because it relates to the video in a way as we can see that Amazon is becoming bigger, but we never see the process that go
